ASCI Warns LinkedIn Influencers on Non-Disclosure of Brand Partnerships

The Advertising Standards Council of India (ASCI) urged LinkedIn influencers to disclose material connections with brands, emphasizing that non-compliance breaches the ASCI Code, CCPA guidelines, and influencer norms.

ASCI flagged 60 recent cases, with 56 under review, noting that LinkedIn lacks built-in disclosure tools, requiring influencers to use clear terms like “Ad” or “Partnership.”

Non-disclosures mislead audiences, as seen in professionals endorsing products without clarifying collaborations, which undermines trust.

ASCI introduced ‘The Responsible Influencing Playbook’ to guide influencers, while India’s influencer marketing sector, projected to grow at 18% CAGR, faces stricter penalties under 2023 endorsement rules.