After Aishwarya Rai, Abhishek Bachchan Moves Delhi High Court to Seek Protection of Personality Rights

Bollywood actor Abhishek Bachchan has approached the Delhi High Court seeking protection of his personality rights, aiming to prevent unauthorized use of his name, image, voice, and likeness by websites, YouTube channels, and other entities for commercial or personal gain.

The petition, filed against platforms like the Bollywood Tee Shop, Etsy, and various wallpaper sites, highlights concerns over AI-generated deepfake videos, unauthorized merchandise, and sexually explicit content misusing his persona.

Justice Tejas Karia, during a recent hearing, suggested that specific URLs violating Bachchan's rights be provided to facilitate targeted takedown orders. The matter is scheduled for further hearing on January 15, 2026.

[Abhishek Bachchan v. The Bollywood Tee Shop and ors].