Ashneer Grover Secures Trademark for His Name Under Trade Marks Act

Ashneer Grover successfully registered his name as a trademark under Class 41 of the Trade Marks Act, 1999, strengthening his brand identity and commercial rights which was confirmed by IP rights lawyer Aditi Tuteja on LinkedIn.

The trademark secures his brand identity by preventing its misuse and allows exclusive use of his name for commercial and branding purposes, aligning him with celebrities like Shah Rukh Khan and Alia Bhatt who have done the same.

Trademarking personal names grants exclusivity protects brand reputation, and complies with provisions like Sections 9(1), 12, and 14 of the Trade Marks Act, 1999.

The case explains the growing importance of personality rights in India, even as such rights remain unexplicit in statutory law.