Bombay High Court to Order Takedown of Content Infringing Actor Kartik Aaryan’s Personality Rights

The Bombay High Court announced it will order the removal of online content infringing the personality rights of actor Kartik Aaryan, including unauthorized commercial exploitation of his name and image.

Justice Sharmila Deshmukh noted that the actor’s persona was being misused to sell merchandise and through AI-generated videos, some of which were described as scandalous.

Aaryan’s lawsuit against various e-commerce and social media platforms sought a permanent injunction against the use of his likeness, voice, and trademarked name without consent.

The Court indicated it would grant relief allowing the actor to point out infringing content for immediate takedown by intermediaries.

[Kartik Aaryan v. Vinsm Globe Pvt. Ltd. & Ors.]