Bombay High Court Directs Removal of Posts Misusing Shilpa Shetty’s Image

The Bombay High Court has granted interim protection to Shilpa Shetty Kundra in a personality rights case involving morphed and AI-generated deepfake content.

The Court directed social media platforms, AI-linked defendants, and John Doe entities to delete or disable access to URLs, links, posts, and websites hosting manipulated images or videos.

It held that circulation of such content without knowledge or consent could affect her privacy and dignity under Article 21 of the Constitution.

Shetty had sought a broad injunction, deletion of infringing content, and ₹5 lakh in damages from some defendants.