Bombay High Court Questions Legality of AI Tools Simulating Celebrity Personalities Without Consent

The Bombay High Court recently raised concerns over Artificial Intelligence platforms that allow users to interact with AI-generated versions of celebrities without their permission.

While hearing a personality rights suit filed by actor Shilpa Shetty Kundra against the misuse of her likeness and deepfake content, the Court questioned how such platforms could create and publicize a person's digital persona without authorization.

The Court noted that while user-uploaded content is one issue, AI-generated content known to be unreal poses distinct legal challenges.

Additionally, the Bench expressed concern over unverified YouTube commentary regarding pending court proceedings, emphasizing that only authenticated news media should report on legal developments.