Calcutta High Court Restrains Amara Raja for Imitating Exide's Trade Dress in Battery Design

The Calcutta High Court has restrained Amara Raja Energy and Mobility Limited from using the trade dress of its “ELITO” batteries, finding it deceptively similar to that of Exide Industries Limited.

The Court noted that the use of a red-and-white colour scheme, the “EL” mark, and a shattered “O” closely mirrored Exide’s battery design. 

Justice Ravi Krishan Kapur observed clear bad faith, including inconsistent legal positions and removal of promotional content. Holding that such imitation was intended to mislead consumers, the Court gave Amara Raja two months to comply with the restraining order.

[Exide Industries Limited v Amara Raja Energy And Mobility Limited]