CCI Notifies New 2025 Regulations to Check Predatory Pricing in E-Commerce

The Competition Commission of India (CCI) has notified the Determination of Cost of Production Regulations, 2025, to curb predatory pricing and deep discounting in e-commerce and quick-commerce sectors.

The regulations introduce a case-by-case cost assessment model, replacing fixed benchmarks. This aims to provide a more robust framework for evaluating whether companies are engaging in abusive pricing tactics. 

Additionally, companies can challenge cost assessments through independent experts, at their own cost.

Predatory pricing is prohibited under Section 4 of the Competition Act, 2002, and the new rules align with global best practices to strengthen enforcement in fast-evolving markets.

The rules were notified in the Official Gazette and effective from 6th May.