CCI Strengthens Control Over E-Commerce and Quick Commerce With Draft Regulations

The Competition Commission of India (CCI) has released a draft regulation to curb Predatory Pricing in e-commerce and quick commerce. This move addresses concerns over unfair pricing, which can drive competitors out and create monopolies.

While low prices may benefit consumers initially, they can lead to dominance, allowing companies to raise prices later. 

The draft outlines mechanisms to monitor pricing strategies and prevent abuse of market power.

With India's booming digital economy, the CCI aims to foster fair competition, encourage innovation, and protect consumer interests. Stakeholders can provide feedback, shaping a regulation that ensures transparency and sustainability in the sector.