CCPA Imposes ₹8 Lakh Penalty on Startup Raising Superstars for Making Unproven Child Development Claims

The Central Consumer Protection Authority (CCPA) imposed a ₹8 lakh penalty on Raising Superstars Enterprises Pvt Ltd for unsubstantiated claims regarding its "Prodigy Framework Program."

The startup claimed that enrolled infants could crawl at three months and develop a 200-word vocabulary by 18 months. The CCPA found these promotional assertions lacked scientific evidence and violated consumer rights.

It directed the firm to cease publishing such advertisements and ensure full compliance with the Consumer Protection (E-Commerce) Rules, 2020.

The investigation, triggered by an ASCI reference, concluded that infant development varies significantly and cannot follow a uniform, guaranteed trajectory as advertised by the company.