Consumer Protection Authority imposes ₹3 lakh penalty on VLCC for misleading fat-loss treatment ads

The Central Consumer Protection Authority (CCPA) fined VLCC ₹3 lakh for misleading advertisements about its Lipolaser and CoolSculpting fat-loss treatments.

VLCC claimed clients could lose “up to 6 cm and 400 g in one session” with Lipolaser, but failed to provide scientific proof or regulatory approval. Ads for CoolSculpting falsely suggested permanent size reduction based on a limited foreign trial without Indian participants.

The CCPA directed VLCC to disclose treatment limits, remove unfair contract clauses negating accountability, and stop such ads. VLCC agreed to discontinue the CoolSculpting advertisements complained of but denied having misled its customers.

The CCPA, in its final ruling, however, concluded that VLCC had violated consumer rights.