Consumer Authority Slaps JioMart With ₹1 Lakh Fine For Misleading Walkie-Talkie Listings

The Central Consumer Protection Authority (CCPA) has imposed a ₹1 lakh penalty on Reliance JioMart for misleading advertisements related to uncertified walkie-talkies, by failing to provide mandatory details on licensing, frequency range, and equipment type approval (ETA/WPC certification).

The authority held that the platform engaged in misleading advertisements and unfair trade practices under the Consumer Protection Act, 2019.

The regulatory body found that the e-commerce platform violated consumer protection laws by marketing wireless communication devices without proper certification from the telecommunications authority, potentially endangering users and violating spectrum regulations. 

CCPA also took adverse note of non-cooperation, observing that JioMart ignored notices and failed to provide ETA/WPC certification details despite repeated reminders.