Calcutta High Court Dismisses Emami’s Appeal Against Dabur Ad Featuring Ranbir Kapoor

The Calcutta High Court dismissed Emami Ltd.’s appeal alleging that Dabur India's revised ad for its ‘Cool King’ talcum powder disparaged Emami’s Dermi Cool and Navratna.

The Division Bench held that the ad, featuring Ranbir Kapoor rejecting a generic “Sadharan” product, did not visually resemble Emami’s packaging or mislead consumers.

Earlier, Emami had secured an injunction based on bottle design similarities, after which Dabur modified the ad. Emami claimed the term “Sadharan” still implied inferiority.

The Court rejected this as speculative, emphasising that commercial speech is protected and cannot be restrained based on vague perceptions. (Emami Limited Vs Dabur India Limited)