Deepfake Content: Gujarat High Court Seeks Response from Meta, Google, and X on PIL to Curb AI Misuse

The Gujarat High Court issued notices to major social media intermediaries, including Meta, Google, X, Reddit, and Scribd, regarding a PIL seeking a regulatory framework to curb AI-generated deepfakes.

The Bench observed that while legal frameworks like the IT Rules exist, the primary issue is the weak and inconsistent enforcement by platforms.

The Court directed the intermediaries to report on their compliance with statutory due diligence and instructed them to integrate with the government's SAHYOG portal for real-time coordination with law enforcement. 

The petitioner argued that unchecked synthetic media poses a significant threat to public order and democratic processes.

[Vikas Vijay Nair v. State of Gujarat & Ors.]