Delhi High Court Extends Personality Rights Cover to NTR Junior, Orders Takedown of Unauthorised Merch

The Delhi High Court has issued a John Doe injunction protecting actor Nandamuri Taraka Rama Rao Jr.’s personality rights, restraining unauthorised commercial use of his name, image, voice, and likeness, including through merchandise, AI-generated content, and GIF formats.

The Court ordered the takedown of unauthorised listings and allowed affected non-infringing platforms to seek modification with undertakings.

Justice Manmeet Pritam Singh Arora recognised his long-standing goodwill and unique public association. E-commerce intermediaries, including Amazon, were directed to place complaint-handling policies on record under the IT Rules 2021. 

The matter is listed for further hearing on May 19, 2026.

[Nandamuri Taraka Rama Rao v. Ashok Kumar / John Doe & Ors]