The Delhi High Court recently granted interim relief to Shark Tank India judge and boAt co-founder Aman Gupta against the unauthorised use of his name, image, voice, and catchphrase on online platforms.
The Court restrained several entities from publishing obscene or misleading content featuring him and from selling unauthorised merchandise exploiting his personality rights.
It also protected the trademark phrase “Hum Bhi Bana Lenge,” popularly associated with Gupta.
Observing that celebrities have enforceable rights over commercial use of their identity, the Court directed removal of infringing content and restrained further misuse pending adjudication.
[Aman Gupta v. John Doe/Ashok Kumar & Ors.]
