Delhi High Court Orders Removal of ‘ACCKO’ Trademark as Deceptively Similar to ‘ACKO’

The Delhi High Court has ordered the removal of the trademark 'ACCKO' from the Trade Marks Register, ruling it deceptively similar to the well-known insurance brand 'ACKO'.

Justice Jyoti Singh found that 'ACCKO', used by a logistics company, was phonetically and visually nearly identical to 'ACKO', which has been a registered "well-known" trademark since 2016.

The Court noted that the slight spelling variation was a deliberate attempt to ride on ACKO’s established reputation, likely causing consumer confusion.

Consequently, the Registrar was directed to cancel the infringing 'ACCKO' mark to protect the integrity of the original brand.

[Acko Technology & Services Pvt. Ltd. v. Chandra Mohan Mishra & Anr.]