Delhi High Court Orders Takedown of Posts Misusing Sunil Gavaskar’s Name and Quotes

The Delhi High Court has directed Meta, X Corp, and several e-commerce platforms to take down social media posts falsely attributing quotes to former cricketer Sunil Gavaskar, along with listings selling unauthorised merchandise bearing his name or likeness.

The Court observed that the circulation of fabricated statements could seriously damage Gavaskar’s credibility and reputation as a broadcaster and cricket commentator. 

It noted that misuse of his identity amounted to a violation of personality and publicity rights.

Granting interim relief, the Court restrained further use of Gavaskar’s name and image without consent. It also permitted impleadment of users responsible for the posts once their details are disclosed by the platforms.