Delhi High Court Protects Gautam Gambhir’s Personality Rights Against AI Deepfakes

The Delhi High Court has passed an interim order protecting the personality and publicity rights of Gautam Gambhir, head coach of the Indian men's cricket team.

The Court restrained multiple entities and unidentified "John Doe" individuals from the unauthorized commercial use of Gambhir's name, image, voice, and likeness.

The Court noted that as one of India's most decorated cricketers, Gambhir’s formidable goodwill is being misappropriated through AI-generated deepfakes and unlicensed merchandise.

The plea highlighted a coordinated campaign of digital impersonation that garnered millions of views. The Court prohibited the exploitation for personal or commercial gain.

[Gautam Gambhir v. Ashok Kumar/John Doe & Ors.]