Delhi High Court Protects ‘SOCIAL’ Brand, Bars Use of Similar Names in Trademark Dispute

The Delhi High Court ruled in favour of the popular ‘SOCIAL’ chain of pubs, holding that the brand has acquired strong distinctiveness and reputation due to its long and widespread use.

The Court found that use of similar names like “Social House” or “The Shake Social” amounted to trademark infringement and passing off, as it could confuse consumers and dilute the brand’s identity.

Recognising the goodwill built by the plaintiff, the Court restrained the defendants from using deceptively similar marks and reinforced that established brands deserve strong legal protection.