Delhi High Court Restrains Patanjali From Airing ‘Dhoka’ Chyawanprash Ad

The Delhi High Court restrained Patanjali Ayurved Limited from airing or publishing its “Chyawanprash” advertisement that labelled competing products as “dhoka,” following a plea by Dabur India Limited.

The Court observed that while comparative advertising is legally permissible, the impugned ad went beyond comparison and amounted to commercial disparagement by maligning an entire class of products.

The Court held that such advertising misleads consumers and violates fair trade principles. The Court directed Patanjali to remove the advertisement from all platforms within 72 hours and barred it from issuing similar ads until further orders, ensuring adherence to responsible advertising standards.

[Dabur India Limited v Patanjali Ayurved Limited & Anr.]