Delhi High Court quashes RCB's Plea Against Uber ad Featuring Travis Head

The Delhi High Court has refused to temporarily restrain Uber India from running an advertisement allegedly disparaging the trademark of IPL franchise Royal Challengers Bengaluru (RCB).

The 52-second ad features Australian cricketer Travis Head riding an Uber bike, calling himself “Hyderabaddie" and spray-painting “Royally Challenged,” and teasing “Bengaluru, ready for a headache?”

RCB’s franchise owner, Royal Challengers Sports Pvt. Ltd., claimed trademark disparagement.

The Court found no evidence of trademark infringement or malicious intent. The court termed the content light-hearted humour and dismissed the plea filed by Royal Challengers Sports Pvt. Ltd, the franchise owner.