Use of “WOW Burger” Mark Restrained, Injunction Restored for WOW Momo : Delhi High Court

The Delhi High Court has set aside a prior order denying interim relief to WOW Momo Foods and restrained another entity from using the mark “WOW Burger.”

A Division Bench allowed WOW Momo’s appeal, holding that the impugned mark was deceptively similar and likely to confuse with the well-known “WOW” brand. The Court emphasised that established trademarks deserve protection against dilution in a competitive market, such as the food services industry.

However, the Court clarified that WOW Momo cannot claim exclusivity over the word “WOW” alone, though this does not weaken its rights over registered composite marks.

[WOW Momo Foods Pvt Ltd v WOW Burgers & Anr]