Delhi High Court Declares ‘SOCIAL’ Brand a Well-Known Trademark

The Delhi High Court has declared ‘SOCIAL’, the restaurant and café brand owned by Impresario Entertainment and Hospitality Pvt Ltd, as a well-known trademark under the Trade Marks Act, 1999.

The Court held that the mark has acquired distinctiveness and a secondary meaning due to its continuous use since 2014, nationwide presence, and strong consumer recognition in the hospitality sector.

The Court noted the brand’s significant revenues, extensive promotional expenditure, and exclusive online presence.

Finding trademark infringement and passing off, the Court permanently restrained the defendant from using the mark SOCIAL or any deceptively similar variant.

[Impresario Entertainment & Hospitality Pvt Ltd. v. The Shake Social]