Delhi High Court Directs Platforms to Act on Salman Khan’s Personality-Rights Complaint Within Three Days

The Delhi High Court has directed various social media intermediaries to treat actor Salman Khan’s suit seeking protection of his personality rights as a complaint under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and to take necessary action within three days.

The matter arose from allegations of fake and misleading content, an app available for download, and the improper use of AI chatbots and e-marketplaces to exploit the actor’s persona.

The court ordered respondents to treat the petition as a complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and indicated it will pass detailed orders against those misusing the actor’s persona for commercial merchandise.

[Salman Khan v. Ashok Kumar v. Ors.]