Delhi High Court Grants Interim Protection to Hrithik Roshan Against AI and Personality Misuse

The Delhi High Court granted interim protection to Bollywood actor Hrithik Roshan against unauthorised commercial exploitation of his persona.

Justice Manmeet Pritam Singh Arora restrained the defendants from using Roshan’s name, image, likeness, voice, or other personal attributes to create merchandise, AI-generated content, deepfakes, face morphing, or GIFs for commercial purposes.

The Actor had moved to the Court after morphed images, memes, and merchandise misused his persona, misleading fans and harming his reputation.

The Court directed platforms like Google, Meta, and e-commerce sites to provide Basic Subscriber Information of infringers and impleaded fan page creators before passing further orders.