Delhi High Court Grants Relief to Aishwarya Rai Bachchan’s Personality Rights Amid AI Misuse

The Delhi High Court has granted interim relief to actress Aishwarya Rai Bachchan, restraining unauthorised use of her name, image, and AI-generated likeness.

Justice Tejas Karia observed that such exploitation harms both reputation and dignity, emphasising the need to protect personality rights.

Senior Advocate Sandeep Sethi highlighted instances of AI-morphed images and merchandise falsely portraying Rai’s endorsement.

The court ordered the e-commerce to remove specific URLs, block commercial use without consent within 72 hours of receiving notice of this order. It involved the Ministry of Electronics and IT to act against infringing content.