Delhi High Court: Lakme Ad Appears Disparaging in Sunscreen Dispute with Derma Co

The Delhi High Court has observed that Lakmé's recent "SPF Lie Detector Test" advertisement appears to be prima facie disparaging towards competing products.

This observation came during a hearing on a lawsuit filed by Honasa Consumer, the parent company of The Derma Co., alleging that the ad unfairly targets its SPF 50 sunscreen by implying it delivers only SPF 20 protection.

Honasa argues that the ad damages its brand reputation, despite its product being certified through in-vivo testing. 

HUL, Lakme's parent Co. expected to argue that the advertisement falls within the bounds of comparative advertising in the next hearing.