Delhi High Court Orders Ghadi Detergent to Remove Ads Disparaging Surf Excel

The Delhi High Court ordered Ghadi detergent's parent company, RSPL Ltd., to remove three disparaging phrases targeting HUL's Surf Excel: “Aapka kare badi badi baatein par dho nahi paate”, “Iske jhaag acche hai, daam acche hai” and “Na Na, yeh dhoka hai” from its ads. 

Justice Prathiba M. Singh held that while comparative advertising is permissible, it cannot extend to defamation, as RSPL had deliberately invoked Surf Excel’s renowned slogans and imagery like “Daag Acche Hai” and XL Blue packaging . 

The court has asked RSPL to file a response within two weeks. The matter is listed for July 16.