The Delhi High Court has issued an interim order directing Patanjali Ayurved to remove advertisements allegedly disparaging Dabur’s Chyawanprash.
The order was passed in a suit filed by Dabur, objecting to Patanjali’s commercials featuring Swami Ramdev, which questioned the authenticity of other Chyawanprash brands and labelled 40-herb formulations (like Dabur’s) as “ordinary.”
Dabur, which holds over 60% of the market share, argued that the ads mislead consumers, undermine regulatory standards under the Drugs and Cosmetics Act, and imply health risks from non-Patanjali products.
The company also flagged Patanjali’s repeated violations of advertising norms in the past.
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