The Delhi High Court granted an ex parte ad interim injunction protecting spiritual preacher Aniruddhacharya’s personality rights against misuse through AI-generated deepfakes and meme content.
The Court restrained unknown persons from using his name, voice, likeness, and distinctive discourse style without authorisation.
It observed that such manipulated content, including fabricated endorsements and misleading videos, could cause irreparable harm to his reputation and goodwill.
Finding a prima facie case, the Court also directed intermediaries like Google, Meta, and X to take down infringing content and enable prompt removal of additional links identified by the plaintiff.
[Anil Kumar Tiwari Aniruddhacharya v. John Doe Ashok Kumar & Ors.]
