Delhi High Court Protects Personality Rights of Swami Ramdev

The Court passed a John Doe order restraining misuse of Swami Ramdev’s name, image, voice and likeness through AI-generated deepfakes, fake endorsements and unauthorised commercial listings.

Justice Jyoti Singh directed takedown of content falsely portraying him as endorsing products, including certain e-commerce listings.

The Court held that his reputation and goodwill deserve protection against unauthorised exploitation.

However, it allowed intermediaries to contest specific URLs claimed as parody or satire. The interim injunction presently operates within India.

[Swami Ramdev v. John Doe & Ors.]