Dabur-Patanjali Mediation fails in Dant Kanti Red Trademark Dispute

The Delhi High Court was informed on August 1 that mediation between Dabur India Ltd and Patanjali Ayurved Ltd had failed in their trade dress dispute over Patanjali’s Dant Kanti Red toothpaste.

Dabur alleged that the packaging imitates its Dabur Red product and could mislead consumers.

Given prior compliance with Section 12A of the Commercial Courts Act, the court exempted Dabur from initiating fresh mediation and listed the case for further hearing in December. 

In a related suit, the Court had earlier directed Patanjali to take down ads allegedly disparaging Dabur’s Chyawanprash.

[Dabur India Limited Vs Patanjali Ayurved]