Delhi High Court Sends Ambuja-JSW Cement Trademark Dispute for Mediation

The Delhi High Court has directed Ambuja Cements and JSW Cement to resolve their trademark dispute through its Mediation and Conciliation Centre.

Ambuja alleged that JSW’s new “Jal Kavach” cement infringes its registered trademark “Ambuja Kawach,” claiming the names are phonetically, visually, and conceptually similar, causing consumer confusion.

Ambuja filed the suit under the Trade Marks Act, 1999, citing trademark infringement, passing off, unfair competition, and brand dilution.

The Court directed both parties to complete pleadings quickly and try mediation, with the next hearing on October 15, 2025.

[Ambuja Cements Ltd. v JSW Cement Ltd.]