Delhi High Court stays NOIDA's ₹100 crore retrospective tax demand for ads on DND flyover

The Delhi High Court has stayed a letter issued by the Outdoor Advertisement Department of New Okhla Industrial Development Authority (NOIDA) which demands Rs.100 crore as advertisement license fees from the developer of the Delhi-Noida-Delhi flyover.

The Court has held that the developer prima facie has the right to display advertisements and thus, the balance of convenience lies in favour of the petitioner. 

It also clarified that no coercive measures shall be taken against the petitioner till the next hearing and directed the NOIDA authority to submit a reply within 4 weeks. The case is listed for further hearing on January 16, 2026.

[Noida Toll Bridge Company Limited v New Okhla Industrial Development Authority].