Delhi High Court Temporarily Injuncts Sale of Copycat “Little Hearts” Biscuits, Grants Relief to Britannia

The Delhi High Court granted an ad-interim injunction in favour of Britannia Industries Limited, restraining Shri Swastik Organics and its associates from manufacturing, selling, or marketing biscuits under the name “Little Hearts” or using an identical heart-shaped design.

The Court found that the defendants had dishonestly adopted Britannia’s mark, product shape, and trade channels, creating a likelihood of consumer confusion. It observed that the case involved “triple identity” of mark, product, and consumers, and that denial of interim relief would cause irreparable harm to Britannia.

The Court also directed Amazon to remove infringing listings from its platform.

The injunction will continue until further orders, with the matter listed next on May 21, 2026.

[Britannia Industries Ltd v. Shri Swastik Organics & Ors.]