Delhi High Court to Protect Actor Nagarjuna’s Personality Rights from Online Misuse

The Delhi High Court has announced it will pass orders to protect Telugu actor Akkineni Nagarjuna’s personality and publicity rights.

Justice Tejas Karia, hearing Nagarjuna’s petition, observed that once specific infringing URLs are identified, intermediaries can be directed to take them down. 

The application flagged misuse in three categories: pornographic websites, unauthorised merchandising, and AI-generated content on YouTube, with around 14 URLs already identified.

The court’s decision follows a pattern: Bollywood personalities like Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar have earlier obtained similar reliefs from the High Court.