Election Commission's New Rule: Mandatory Labelling for AI-Generated Campaign Content

Ahead of the Delhi Assembly elections approach, the Election Commission of India has advised political parties to clearly mark all campaign materials that are generated or enhanced by AI as “AI-generated/synthetic content.”

This recommendation comes in response to the increasing use of AI tools in political campaigning, which includes attacking rival candidates.

Highlighting the growing role of AI in influencing public thinking, the EC stressed the need for clear and prominent labelling on social media posts and advertisements to promote transparency and enable informed voting.

In the past, during the 2024 Lok Sabha elections, the EC had implemented similar guidelines to mitigate the spread of deep fakes. The recent initiative aims to encourage responsible campaigning and ensure accountability.