Fast Delivery Companies Zomato, Swiggy, Zepto Face India Antitrust Case Over Deep Discounting

The All India Consumer Products Distributors Federation (AICPDF) filed an antitrust case against fast delivery companies Zomato, Swiggy, and Zepto, alleging deep discounting practices that affect small retailers.

The Competition Commission of India will review the case and may direct an investigation to look into the matter in detail.

A similar investigation last year found Amazon & Flipkart for similar pricing practices, also the Quick Commerce Sector is expected to reach $35 Billion in 2030, causing a decline in sales for smaller retailers and supermarkets.

This case may also affect Zepto’s upcoming Initial Public Offering (IPO) and several quick commerce platforms.