ITC Sues Britannia Over Alleged Imitation of ‘Sunfeast Wowzers’ Packaging

ITC Limited has approached the Calcutta High Court alleging that Britannia Industries infringed its copyright and passed off its products by launching cheese biscuits with packaging deceptively similar to Sunfeast Wowzers.

ITC claims Britannia’s 50-50 cheese variant copies its distinctive black, yellow, and orange colour scheme, visual layout, and trade dress. 

The Court noted that no ad-interim relief was sought at this stage and directed the exchange of affidavits. ITC alleges consumer confusion, seeks a permanent injunction, and has claimed ₹50 crore in damages.

The matter is listed for February 26, 2026.

[ITC v. Britannia]