Delhi High Court Protects Actress Jaya Bachchan’s Personality Rights, Orders Takedown of Misused Content

The Delhi High Court issued notice on a plea filed by actor Jaya Bachchan seeking protection of her personality and publicity rights against the unauthorised commercial use of her name, image, voice, and likeness.

The petition alleged that multiple online platforms, including websites and social media accounts, were exploiting her identity through AI-generated content, fake endorsements, and merchandise without consent.

The Actress sought a permanent injunction restraining such misuse and directions to intermediaries to promptly take down infringing material.

The Court took note of the alleged violations and directed the respondents to file their replies.

[Jaya Bachchan v Bollywood Bubble & Ors.]