
The Kerala High Court quashed consumer proceedings against actor Mohanlal arising from allegations that Manappuram Finance charged higher interest rates than those advertised in campaigns featuring him as brand ambassador.
The Court held that mere status as an endorser does not attract liability for unfair trade practices unless a direct nexus between the endorser and the transaction is established.
It clarified that grievances regarding misleading advertisements may be pursued under Section 21 of the Consumer Protection Act, 2019.
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