RCB Sues Uber’s Over YouTube ad Alleging Trademark Disparagement

Royal Challengers Bengaluru (RCB) has filed a case Delhi High Court, accusing Uber of using its trademark unfairly in a YouTube ad titled "Baddies in Bengaluru ft. Travis Head".

RCB argued that the ad featured cricketer Travis Head altering a stadium sign to read “Royally Challenged Bengaluru,” which tarnishes RCB’s image and mocks its brand.

The franchise argued that Uber, a sponsor of RCB's rival team, Sunrisers Hyderabad, used a misleading variant of its trademark for commercial gain. 

Uber’s counsel defended that the ad was light-hearted and humorous, promoting ride bookings during an upcoming RCB-SRH match on May 13 in Bengaluru.