Supreme Court Refers ‘Officer’s Choice’ vs ‘Original Choice’ Trademark Dispute to Mediation

The Supreme Court has sent the decade-long trademark battle between Allied Blenders (Officer’s Choice) and John Distillers (Original Choice) to mediation. 

Both brands hold registered trademarks, and after conflicting findings by the Madras High Court and IPAB on rectification, the Bench said mediation would offer a faster, effective resolution. 

Former SC judge Justice L. Nageswara Rao will mediate the dispute, which centres on the coexistence and similarity of the word “Choice.”