Bollywood actor Suniel Shetty has moved the Bombay High Court seeking protection of his personality rights.

The Actor and entrepreneur stated that multiple social media pages and commercial websites are using his photographs and deepfakes to promote ventures without his consent. He also highlighted the sale of merchandise and posters featuring his likeness.

Relying on grounds of infringement, passing off, and misuse in merchandising, Shetty has sought the removal of such online content and a restraint against the respondents.

Earlier, actors including Karan Johar, Aishwarya Rai Bachchan, and Abhishek Bachchan had approached courts for similar protections.

Actor Akshay Kumar has filed a ₹25 crore lawsuit against co-star Paresh Rawal for alleged breach of contract after Rawal abruptly exited the Hera Pheri 3 project mid-production. Akshay Kumar claims to have made significant investments in the film.

Filmmaker Priyadarshan expressed shock, claiming Rawal never informed him, despite earlier confirmation. Suniel Shetty, too, said he learned of the exit from his children

Rawal denied any creative conflict, citing other reasons for stepping away. Rumors of a fee hike demand have surfaced, further complicating matters.

The case’s next hearing is reportedly scheduled for June 17, 2025.