The Securities and Exchange Board of India (SEBI) has mandated that SEBI-registered intermediaries advertising on Google, Meta, and other social media platforms must register using their official contact details provided to the regulator.
SEBI issued this directive on March 21 to curb rising securities market frauds on platforms like YouTube, WhatsApp, Instagram, and Telegram.
Fraudsters have been misleading investors through deceptive trading courses, fake testimonials, and promises of risk-free returns.
The regulator aims to enhance investor protection and transparency in digital financial promotions, ensuring accountability of registered entities.
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