Suniel Shetty Approaches Bombay High Court to Protect Personality Rights

Bollywood actor Suniel Shetty has moved the Bombay High Court seeking protection of his personality rights.

The Actor and entrepreneur stated that multiple social media pages and commercial websites are using his photographs and deepfakes to promote ventures without his consent. He also highlighted the sale of merchandise and posters featuring his likeness.

Relying on grounds of infringement, passing off, and misuse in merchandising, Shetty has sought the removal of such online content and a restraint against the respondents.

Earlier, actors including Karan Johar, Aishwarya Rai Bachchan, and Abhishek Bachchan had approached courts for similar protections.