The Delhi High Court Refers "Bhoot Chips" dispute between Too Yumm and Haldirams to Mediation

The Delhi High Court has ordered mediation in the packaging dispute between Too Yumm and Haldiram over Too Yumm’s “Bhoot Chips.”

Too Yumm accused Haldiram of copying its distinctive packaging for their popular “Takatak Bhoot Chilli” chips.

The lawsuit claims that Haldirams’ Takatak Bhoot Chilli packaging is a “slavish imitation” of Too Yumm’s artistic trade dress, which the company asserts has become synonymous with its brand identity.

Earlier, on February 4, the court had stopped Haldiram from manufacturing and selling products with similar packaging. However, the court allowed already-packed products to be sold.

The Court has referred the matter to mediation, the next session is scheduled for Feb 19.