Bombay High Court Grants Interim Relief to Kartik Aaryan, Protecting Personality Rights

The Bombay High Court has granted interim relief to actor Kartik Aaryan, protecting his personality rights against unauthorized digital exploitation.

The Court restrained various platforms from using actor’s name, image, and voice without consent, specifically targeting AI-generated deepfakes and chatbots mimicking his persona.

The Court observed that such content is "prima facie prejudicial" to his reputation and creates a false association that dupes the public. Intermediaries were ordered to delist objectionable material within 36 hours of notification.

This ruling reinforces that a celebrity's likeness has exclusive commercial value, which must be protected from AI-driven misappropriation to prevent brand dilution and privacy violations.

[Kartik Aaryan v. Vinsm Globe Pvt. Ltd. & Ors.]